About You
As the Senior Marketing Manager, you will play a pivotal role in shaping and leading the overall marketing strategy for Carsome Philippines. Collaborating with the regional team and various business units, you will establish and optimise marketing functions in the team, ensuring seamless integration with the company's broader objectives set by the Country General Manager. Your strategic guidance will be instrumental in enhancing brand awareness, developing effective marketing strategies, and driving overall profitability and competitiveness.
Your Day-to-Day
- Develop strategies grounded in data analysis to identify opportunities for reaching new market segments and expanding market share.
- The custodian of the brand positioning, ensuring a strong command of consistency across all channels and marketing efforts.
- Conduct comprehensive research to understand demand for our products and services, including competitor analysis.
- Demonstrate a robust understanding of both traditional and digital marketing channels.
- Showcase excellent analytical, communication, and interpersonal skills.
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
- Display a creative mindset coupled with a results-driven approach.
- Lead, mentor, and motivate a high-performing marketing team.
- Oversee and coordinate marketing projects, campaigns, and events from initiation to completion.
Your Know How
- Possess over 7 years of proven experience in senior marketing roles, demonstrating a successful track record in strategic planning and team management.
- Exhibit strong teamwork by actively collaborating with various business units to develop effective strategies
- Ability to thrive in a fast-paced, dynamic environment.
- Experience running end-to-end campaigns. Solid knowledge of web analytics and Google Adwords. Competency in Google Suite and/or Microsoft applications, including Word, Excel, and Outlook.
- Have full knowledge about the business and its goals to recommend successful marketing campaigns,